Boukje Taphoorn was most recently the strategy director at KesselsKramer. Coming from a diverse background, she started as a client at Unilever for seven years, where she worked both in the Netherlands as well as the European Brand Centre in London. After London, she moved to Wieden+Kennedy Amsterdam where she worked as both Group Account Director and New Business Director.
In her latest transformation as strategic planner, Boukje approaches her work by, “spending enough time thinking about what the problem is (which is often missing in the client brief), because there is always a reason why you’re not selling enough or why the awareness is not as high as you want.” She gets the answer by, “talking to a lot of people; trying the product; talking to lovers and haters; talking to creative at an early stage and getting a feel for what it is you’re supposed to plan.” Boukje is currently planning her next career move and will share an update with us soon!
Follow her on Twitter.