Katie is the Director of Innovation at Droga5, Sydney. She is part of an internal creative team that works across all style and sportswear labels. The department focuses on innovation, research and connections planning. With innovation they are charged with looking for new opportunities in technology as well as collaboration opportunities with other brands. The group preforms a lot of preliminary research including ethnography for insight mining. Connections planning helps the team to make sure that all the pieces that are getting created by their counterparts make a consumer journey that is logical and interesting. It’s Katie’s job to manage all aspects of digital including social, mobile and commerce. She partners with the digital leads in each of those groups to help write project briefs and proposals.
Katie has a wealth of experience working client side at adidas, to creative agencies such as 180 Amsterdam and Wieden+Kennedy. To find out more about what interests Katie, check out her blog.