Mark Pollard

January 25th, 2012

Mark is VP of Brand Strategy at Big Spaceship in Brooklyn. He is a 14-year content-maker who became a brand planner and has worked at Saatchi & Saatchi New York, McCann Sydney, Leo Burnett, and Tribal DDB. He has been online since 1996, built his first website in 1997 and launched Stealth Magazine, the first globally distributed, full color hip hop magazine in the Southern Hemisphere in 1999.

For more perspectives, try:

How to explain an idea

How to do account planning Рa simple approach

How to get into strategy

You can follow him on Twitter. Also a big thanks to our contributor, Ben Millstein for shooting this footage over in NYC.


  1. Mark,

    I appreciate your approach to planning, with no apologies for being there, and I share with you that planning is a creative role that should interact more with the creative team.

  2. Great interview. Very smart and insightful.

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