Zachary Jean Paradis is a strategist, professor and author obsessed with transforming lives through experience innovation. Zachary works with companies to become successful innovators by utilizing “experience thinking” as a strategic asset manifested in better offerings, flexible process, and open culture. He works with start-ups and Fortune 1000 companies as diverse as Chrysler Auto Group to Target, Hyatt Hotels to John Deere, M&S to McLaren Automotive, P&G to United Healthcare, and SAP to Yahoo! evolving service and product experiences fusing digital and physical channels.
His book, Naked Innovation, explains how to discover and create distinctive value for people through new or improved services and products. The result? Happier customers and more profitable businesses. Naked Innovation unveils the mysteries of the innovation process by defining the underlying theory and practice of innovation so that anyone can do it. Through 2013, Zachary is giving Naked Innovation away in exchange for critique from the innovation community. Download the book now at Naked Innovation and follow Zachary’s latest ramblings on twitter.